Venture Concept No.2


  • Opportunity
    • The main forces that are allowing a product like ClassroomSync is the lack of understanding and of how useful the personal devices that students being with them everywhere. Also the addition of many cheap school-friendly computers or Chromebooks, that still manage to rack up a annual cost of over a hundred thousand to maintain the fleet of computers, enables a software alternative the enables students to use their personal devices in a productive manner. This market is limitless in scale, as it is primarily software, We expect this opportunity to be gigantic, we have estimated, just in the US alone, our market cap to be $500 million annually. As I will mention later, this is an old estimate, we are currently changing our billing fees  
  • Innovation
    • ClassroomSync is a method that enables students to utilize their own personal devices rather than using school owned devices or none at all. This section will leave out some critical information as certain sections of this are already under Trade Secret and Non-Disclosure Agreement securities that prevent some things from being talked about. In this post, I am unable to disclose the ‘Secret Sauce’ to this company as it is a protected trade secret. But in short, ClassroomSync provides an app to students that includes a variety of sub-apps. These sub-apps range from Calculators, Clicker, Textbooks and even Web Browsers. The purpose of giving students access to all these resources in one place is that we are able to report to the teacher which sub-app the student is currently on. The basis of the IOS and Android running software, without changing administrator permissions, prevents one app from knowing what the user is doing anywhere else on their device. Since we provide many sub-apps ‘under one roof’, we can report to the teacher which of our many sub-apps they use to the teacher. The purpose of this is that every sub-app we offer enables schools to allow their students to use their phones and prevents those schools from buying the physical equivalent anymore. 
  • Venture Concept
    1. Our service primarily revolves around two value propositions: cost reduction and creation of a secure testing environment. Our average cost of schools that have one-to-one computers spend in excess of $70,000 annually to maintain their fleet of computers. However, using ClassroomSync, we can in theory eliminate this immense cost and with our annual cost of roughly $3,000 to $4,000 per school we can save them 17.5 times their cost on the one-to-one computers alone. As previously mentioned, we offer a secure testing environment, since many students cheat on their phones during quizzes and tests, since with ClassroomSync we are able to remove this variable, we aid in the creation of a secure testing environment. Currently we are competing with Apple/Google/Microsoft with their Apple Classroom and accompanying school iPads/ Chromebook/ Cheap computers respectively. However, since we are able to prove significant cost reduction, we feel we have a competitive advantage against these tech moguls. As mentioned previously many of these tech moguls have stuck with their own hardware, and will never create a service that hops across their hardware as well as their competitors. Since our service is software, we do not have to worry about packaging, but we highly focus on customer support as well as a general customer experience. We are already a registered Limited Liability Corporation (LLC) and have had some intellectual property already filed that protects our service from being copied. We would organize our business in the long term to be in the range of 30-50 employees, with many of them marketing as well as development personnel. 
  • How has it changed?
    • The main thing that has changed since the last Venture Concept assignment that we did, is that we are chanigng our services from pay-upfront to freemium. We are currently still using the pay-upfront method. But plan on changing to a 3 tier system, that would enable schools and teachers to get our product in their hands for free. We have learned from many other leading EdTec tools and noticed that they all start out free, and then after gaining a large base of users, introduce a paid for tier including more tools. 

Comments

  1. Collin,

    Great post! I have been reading your posts regarding your opportunity and I think it is a great system for teachers to have in their classroom to enhance the learning experiences of children. Your 3 tier system of freemium is very beneficial for teachers and by making the cost free, it allows educators to test out the products and then determine if they want to continue with it.

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  2. Hey Collin, I really enjoyed your post this week. Even I haven't really read much of your posts on your product, from this post I completely understand it and it's a great idea. You talk about your idea in a way that makes it seem this should be create. You had everything really organized and that showed you knew exactly what you were doing. Great job.

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